bill - 5:17 am on Oct 5, 2012 (gmt 0)
Wow. There's an old nick I haven't seen for a while. ;)
The easiest way to handle things time-wise is to go with a Page and treat it somewhat like an RSS feed. Most people on FB use their Page Likes as a form of a newsreader anyway. You could get away with posting RSS updates to the Page when you add something new to your site if you didn't have time to craft different posts for all of the SNS you use.