Nick_W - 5:51 pm on Oct 4, 2012 (gmt 0)
lawman and buckworks! Marvellous to see you :)
I certainly hear what you're saying about the sales funnel. Good advice for me, I'd likely do great at getting Likes and discussions going but forget all about the money hhh!
What I find most challenging is trying to figure out if the "posting news and events" i.e. aggregating niche content is a bit lame in the FB context. I mean, I don't use FB or twitter, I find myself in the unenviable position of knowing nothing bar what I can read on the "social media expert" blogs. Most of the resources i've found look pretty useless.
I imagine the best thing to do would be to start getting involved in the niche on FB and get a handle on this first hand, then at least I'd be able to tell someone how I wanted it done further down the line.
Oh and yes, I agree about not getting tied into a platform you don't control -- ideally I'll tie the site into it so it can be decoupled if necessary. Could use FB connect for example..
Brett, I think where you're concerned doing one thing brilliantly would be worth far more than doing several badly. Easy advice to give, hard to follow clearly!