Brett_Tabke - 4:39 pm on Oct 4, 2012 (gmt 0)

>suboptimal use of my time.

That is what I am running into as well. Where does the ROI from all this really come from? Do we really have the time to get someone to followup on Twitter, Facebook, Pinterest, Foursquare, and now Linkedin with it's endorsements?

I think Buckworks is spot on: you have to know where your sales are coming from and back track.