Brett_Tabke - 1:23 pm on Oct 4, 2012 (gmt 0) [edited by: Brett_Tabke at 4:37 pm (utc) on Oct 4, 2012]
Hey Nick - welcome back dude. Nice to see your 'nick' back around hehe.
I agree with you on both points. I think the only real answer is to create a fan page. Then use it and treat it just like a blog. Keep it well stocked with your latest offerings of interest. The real game is getting likes from people so that you continue to show up in their timeline and consequently in front of their friends. It's all about social proof in front of THEIR friends.
If you have the man power - an interest page can drive alot of traffic. Especially if you can post something that goes viral and gets reposted alot. I know of two people who swear that a story that was reposted on Facebook made them serious money.
[edited by: Brett_Tabke at 4:37 pm (utc) on Oct 4, 2012]