viral - 2:30 am on Oct 11, 2012 (gmt 0)
The funny thing is internet marketers are constantly talking about mailing lists and how wonderful they are but if you get a 1% open rate in a mailing list your are ecstatic!
My FB pages operate like mailing lists but I regularly get 70%+ interaction!
Yet all I can hear from those self same marketers who love their email lists to death is how bad FB is. Once again it boils down to how you use FB. The marketing potential of FB is awesome yet it is a learning curve. Most traditional marketers don't have a clue as to how to go about it.
I personally do all of the above, I work Google, I work my mailing lists and I work FB. to a lesser extent I work reddit and pinterest.. Anyone who isn't doing all these things is selling themselves short.
I think part of the problem is that all social media requires a different mindset. If you don't take action on entering that market you are probably going to be left behind.
For a good read about how social works, read the story about the guy who started buzzfeed. It will give you some ideas on how all this can work for you.
Is FB on it's way to being dead like Leo seems to think? I don't think so. Will it be a different beast in 5 years time? for sure! it has to be!