webindia123 - 12:58 pm on Oct 8, 2012 (gmt 0)
--- Not Impressed ---
People who love online/offline display ads, ATL and BTL; burning huge budgets in name of BRANDING(!?) might actually like that ineffective 1 billion FB users.
What FB has done with online platform is slowly diminish thin line between ROI driven campaigns and big budget promotions going dud. So likes of Google still has great future ahead because they still value ROI driven campaigns.
Measurement is the key controller in online media campaigns; which has also seen its rise so whats the use of so many users if the Facebook ad platform is unable to justify campaign budgets- for most of the promotions ran on it.
- lalit kumar