jecasc - 10:03 am on Oct 6, 2012 (gmt 0)

I spend advertising revenue on both Google and Facebook. At first Google was a lot better but once you understand how Facebook ads work and how you need to structure them. I now spend a lot more at Facebook than google.I like that people like you don't spend money at Facebook. Means it is cheaper for me.

Maybe you are right - good for you, nevertheless bad for Facebook. That is exactly my point. With Google Adwords I did not have to "understand how they worked". I immediately realized that they would gernerate immediate revenue for my business. Maybe you can even generate sales with facebook ads - but it seems "you have to figure something out" and as long as it stays like that Facebook will only make a fraction of the money Google does.