The thing with those ( way less than 1 Billion ) people who are on facebook 24/7..is that they are obviously not at school, nor working..( nothing else to do all day long )..makes them lousy prospects to advertise anything that requires money to buy..because people with no jobs have no spare money..and those who are working, ignore the ads..and everyone who does use it says that what would improve it..would be no ads at all..and more freebies..and less brands that don't have lots of freebies..
Maybe GM are onto something when they pulled their 10 million spend from there :)..of course if you are selling breakfast cereals and soda..then paying just to get your name on there, is maybe a reason..or maybe it is just because, everyone selling those things, thinks that everyone else selling those things, is on there too..
Kind'a like playing chicken with ad money..and none of them dare look at the ROI..if they did, they'd be jumping out of windows..or their bosses would be pushing them out..
Mark must think that his IPO investors are as dumb as he thinks his users are..
He apparently is correct on both counts..