SevenCubed - 4:32 pm on Oct 4, 2012 (gmt 0)

Ok so now that's clarified. The example I used above is using the structure of the second example...

facebook.com/parent-company/
facebook.com/brand-1/
facebook.com/brand-2/
facebook.com/brand-3/
facebook.com/brand-4/
facebook.com/brand-5/
...
facebook.com/brand-19/

So that is counted as 20 users but in fact only 1 real account and 19 fake ones (numbers wise even though they are real brands). It is in fact probably only one real user at multibrand-X managing their social stuff -- 2 eyes, not 40 eyes.

So from there I looked at the likes hanging out in the right hand column. All the visible ones without expanding the list were from advertising agencies. I think it's safe to presume that if you are the advertising agency handling the multibrand advertising accounts your employees must "like" each brand by default, no fussing about it, just do it.

Now lets take into consideration that there are MANY MANY companies structuring their products this way. That's surely going to knock down the number of realistic users.

Now lets also bring londrum's valid points into the equation as well as Leosghost's -- that shaves off many more real accounts.

Add to that the exodus of younger people that have been pointed out in other threads recently and what do you really have left?

Marketers and marketers trying to sell to their products to each other and their associated agencies. Is it no wonder that facebook advertising sucks -- there are relatively few REAL eyes. And for the real ones that are there, they are blind to ads because their intention is to catch up on things with friends and family.

1,000,000,000 -- yeah right -- probably half of that at best and that's being generous. Keep weaving your lies facebook, you are going to catch yourself in your own web.

I'm looking forward to the day when a distributed peer-to-peer social network comes into effect -- something like Diaspora. I might even join in when that happens.