chicagohh - 2:08 pm on Oct 4, 2012 (gmt 0)
This, on the heels of FB's announcement that clicks are not as important as brand visibility - or something like that. Anything to take the attention off the face that most industries struggle to link conversions to FB Ad spend.
99 percent of sales generated from online branding ad campaigns were from people that saw, but did not interact with, adsó proof that it is the delivery of the marketing message to the right consumer, not the click, that creates real value for brand advertisers.
FB then goes on to compare their Ad model to television.