- Social Media
-- Facebook Marketing
---- Facebook Retargeting With Facebook Exchange (FBX)
- 6:19 pm on Sep 25, 2012
Facebook, however, only began selling re-targeted ads this summer, when it opened something called the Facebook Exchange, better known as FBX in the industry.
What's truly remarkable is that inventory sold through FBX re-targeting uses ZERO Facebook profile data, and yet it is much more valuable.
Facebook Retargeting With Facebook Exchange (FBX)
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