brownmarsh12 - 3:54 pm on Sep 21, 2012 (gmt 0)
Since Facebook went public in May, the company has been under pressure from Wall Street to show how it can turn its giant social network into a money machine. Facebook shares have lost about 40% of their value since the IPO.
The commerce potential of Facebook, known as f-commerce, has yet to materialize, partly because retailers have been able to feast on a host of free tools on the social network to attract customers.
Tying Facebook Offers to a paid ad service suggests the company is working to change this.