Leosghost - 6:48 pm on Oct 4, 2012 (gmt 0)
If you are talking about poor ROI then look at Google Adwords.
The cost per click is ridiculously high.
re Google or any Search engine PPC..
CPC and ROI are not locked together..depends entirely on your margins, overheads and whether you are factoring in "acquisition" / "retention" etc..
I sell some items ( apparel ) at over $300.oo each ..my cost is $35.oo ..thus I could ( if I did PPC* ) pay a high CPC..and not worry about the ROI ( because it would be very good )..plus 90% of my purchasers go on to purchase over $500.oo additional merchandise in the next six months and continue to spend at around that rate every successive six months..
*I don't, because I can get there with organics..
Yet another item ( luxury food market )..unit cost to me from producer $40.00... average retail sale price per same unit $1600.00 ( I sell cheaper ;)..obviously that item can support a high CPC..because the ROI is very very good..and there is only a limited quantity available each year..
Again I don't sell it via PPC ..because I can get there with organics..but if I wanted to massively expand either of these businesses..( I don't ) ..I'd use PPC in a heartbeat..