SevenCubed - 6:09 pm on Oct 4, 2012 (gmt 0)

This thing can only live off hype for so long.

And that's why it's important for people like us to be the canaries for cold minds so that unsuspecting small business people don't get taken to the cleaners through advertising costs that will rarely provide them with ROI. If the mega corporations can't figure it out for themselves then they deserve what they get.