engine - 4:06 pm on Aug 17, 2012 (gmt 0)
Some of you say people don't go on Facebook to watch the ads.
That is a silly statement.
I don't think it's a silly statement at all. TC said "Visitors to FB get "ad blindness" and after a while they do not see the ads at all."
That is the point, and unless the ads are more intrusive they won't get more clicks.
A quick poll, and no cheating, please. Tell me what ads were on your FB page last time you checked?
I can't tell you and I had logged on an hour, or so, ago.
The ads are not clearly defined in amongst all the other clutter on the page, imho. In addition, unlike AdWords and AdSense, they are not targeted in the same way. If they are targeted at me, when I have noticed them, they are for products and services I have zero interest in. If advertisers are targeting me with those ads, they need to learn more about their audience.
I mentioned clutter earlier. There are so many apps on FB that want me to click on them to grow a farm, or to run a birthday app. I don't click on those as the privacy info made me ignore them. It's difficult to tell what's an ad and what's an app, imho. I don't click.
I don't go to FB to look for products and services. I do go to a search engine when looking for products and services.
Survey: Facebook Ads Don't Influence Most Users [webmasterworld.com]
they need to help their advertisers more.
That has been one of the gripes from agencies [webmasterworld.com] and major companies. If they can't get attention, how can the smaller advertiser get mindshare.
Big Brand GM withdraws 10mil in ad dollars [webmasterworld.com]
Pizza joint buys a Facebook ad and discover how well it works [webmasterworld.com]
Don't get me wrong, FB is marvelous resource for marketers with over 900 Million users. I beleive that when FB have worked out how best to get to the audience, as marketers, we'll all be better off.