travelin_cat - 9:31 pm on Aug 16, 2012 (gmt 0)
We have had very poor success with Facebook ads. Visitors to FB get "ad blindness" and after a while they do not see the ads at all. There of course will be some people that have success with FB ads, we did not.
There are rumors that ads will start appearing in people's news feed, this will possibly create a better ROI, but it probably will also cause a lot of people to abandon FB.