keeper - 3:45 am on Aug 6, 2012 (gmt 0) [edited by: engine at 8:17 am (utc) on Aug 6, 2012]
This heralds big changes in AU for marketers
A landmark ruling that Facebook is an advertising medium - and not just a way to communicate - will force companies to vet comments posted by the public to ensure they are not sexist, racist or factually inaccurate.
In a move that could change the nature of the social networking site forever, companies could be fined or publicly shamed for the comments that appear on their Facebook ''brand'' pages.
[edit reason] added quote [/edit]
[edited by: engine at 8:17 am (utc) on Aug 6, 2012]