engine - 5:38 pm on Jul 30, 2012 (gmt 0)
Report: Startup Says 80 pct of Facebook Ad Clicks Came From Bots [latimes.com]
A start-up company has said it's leaving Facebook because 80% of its ad clicks are coming from bots and the social network will also not let it change its Pages name without committing to paying thousands in advertisements.
Limited Run said it's done with the 950 million member social network after finding that nearly none of its ad clicks come from real people on Facebook. The company, which goes by its former name on Facebook, said it discovered that bots make most of the ad clicks after using six analytic services as well its own analysis.
"Unfortunately, while testing their ad system, we noticed some very strange things," the company said in a note. "Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site."