engine - 3:21 pm on Jul 19, 2012 (gmt 0)

Once the initial wave of enthusiasm subsides, i'm sure FB will settle to a level which is more appropriate.

As new social media sites come on stream that distracts attention to the next big thing.

I don't think we can just single out FB as it's the whole social media space which is the goldrush, and mature markets may be settling into a trend.