badbadmonkey - 10:21 am on Jul 14, 2012 (gmt 0)
The issue the BBC is focusing on is not the buying of Likes (clearly fraudulent), nor whether genuine Likes are worthwhile (fairly clearly they are).
The issue is the value of *advertising seeking Likes*.
They are pointing out that, for some reason, such advertising attracts a lot of clearly disingenuous Likes.
Does anyone have stories of having bought advertising on Facebook with the aim of building Likes?