Chicago - 10:28 pm on Jun 24, 2012 (gmt 0)

perfect, buckworks. nice to see you.

>>I think it's because people can click the "Like" in your ad without actually clicking through to the page.

right. as one sets up a campaign that is driven towards "page likes" and because we are now incurring actions per a default setting "that displays your ad to users who are likely to like your ad".

really?

ok, so what you are saying is that I can run a campaign and aggregate tens of thousands of like, without incurring a click, at an optimized CPM, that is targeted towards specific interest groups and happen to be people who just "like to like".

funny right?

well its reality. and it is terribly ugly.

and with respect to the later observation, this is what I would offer for discussion:

A like:

-a perpetual public endorsement
- a connection to engage with
-potential access to their Likes
- a signal to the algo that informs rank
-a signal that informs another in a buying decision
-a signal of public perception
-immediate marketing message response
-incentive for content/promotion creation
- potential for virality
- crowd sourcing
- top of mind for repeat business
- customer listening, sentiment and support


What portions of the above could of been achieved by such like aggregation efforts? This is not a black and white proposition.