Such great points in the last three posts. Old friends.
What is so remarkable to me, is that the points that each of you raise are spot on, but really just the start of the argument.
I have come back to WebmasterWorld nearly six years later because the scope of the changes we are about to see with respect to social signals within all forms of search are so profound.
This particular campaign in question ended with over 3000 likes within 10 days at a cost of 39 cents per like. I had to shut it down.
Is there a reason why one wouldn't want this?