Sgt_Kickaxe - 11:56 am on May 19, 2012 (gmt 0)
Privacy is easy, don't use the service.
If ignoring privacy is too easy no alternate service is left. You have to draw the line somewhere.
It's not just facebook, brick and mortar stores are trying their hand at the same. A 15 year old girl recently received pregnancy related offers in the mail, which got her father extremely upset with Target, only to discover the store guessed she was pregnant because of what she bought. The father didn't know yet and the store was right. The store had no business spying and trying to profit from it imo, so are we free to NOT use stores either? The problem is growing exponentially right now.
Face recognition software is likely to surpass traditional I.D. as a means of identification before we've even tackled the issue. Are we free not to leave our homes or to avoid traffic/security cams everywhere? This suit is going to offer some precedence, hopefully. Yes we have some control over our facebook timelines but we have none over our friends timelines publicly repeating private information or the ads that make Zuckerberg rich with that information.