bill - 8:11 am on May 17, 2012 (gmt 0)

More evidence that social networking ads don't work?

Pizza Delicious Bought An Ad On Facebook. How'd It Do? [npr.org] The campaign cost them $240 — almost $1 for each new Facebook fan they got from the campaign. "Is that feeling of exhilaration worth $240?" Michael said. "I don't know — hopefully that translates into new business." It didn't. After a long night of asking every single customer where he found out about Pizza Delicious, not one said it was through Facebook.

I guess it's not surprising to see NPR toeing the corporate line in their news reports...