internetheaven - 11:35 am on Mar 18, 2012 (gmt 0)
Facebook is the current AOL
Glad to hear someone else say it. When I say Facebook will probably not last, people look at me like I'm insane. But yes, similar models have become dinosaurs too. It's all great until there are shareholders.
The problem I'm having with my Facebook page is that is does NOT work like an interactive mailing list. With email, people only asked me things or sent in comments when it was important - therefore, a real discussion could be had. With Facebook, I can't keep up! It is so hard to actually answer a question or get a feel for customer mood/opinion because the board (wall?) gets filled up with crap and nonsense. I just don't get it. And using their messaging system seems like extra work over just sending emails?
Is this really good for business? Is thousands of people talking about nonsense with a few seconds of real interaction a day going to help anything? The "X amount of people like this" looks good on my website, but I've removed the discussion box at it just was ramblings. I now have a twitter box with notifications about the type of service I'm in. It's not perfect, but I'm trying to get in to the social thing for the sake of my sliding rankings.