jimbanks - 1:43 pm on Mar 29, 2012 (gmt 0)
The cut off date is 31st March, that is when every business will be forced to have a timeline.
Optimising your page is pretty important.
Lots of upsides to it, once you know what you are doing.
Cover Image - 850 x 315px
Avatar Image - 180 x 180px
Your custom tabs are now wider 810px
You can an APP like Static iframe to make whole sites within Facebook.
Custom Tab Images are 111 x 74px the only one you can't move is the Photos tab but everything else can be moved, so make sure your most important content is visible.
You can star content to move it to the top of your timeline, and you can make important items span the timeline page.
You should also hide anything on your timeline that you feel might harm your presence.
It's mandatory from tomorrow, so make sure you tweak it today.