- - Social Media
- -- Facebook Marketing
- ---- German Drugmaker Starts Legal Action With Facebook Over Its Facebook Page
engine - 4:03 pm on Nov 25, 2011 (gmt 0)
German Drugmaker Starts Legal Action With Facebook Over Its Facebook Page [bbc.co.uk]
|The German drugmaker Merck KGaA has begun legal action against Facebook after discovering what its lawyer described as the "the apparent takeover of its Facebook page". |
The webpage is being used by the German firm's US rival Merck & Co.
Merck KGaA said that the social network "is an important marketing device [and] the page is of great value", adding that since its competitor was benefiting from the move "time is of the essence."
A Facebook spokeswoman said: "We are looking into it."
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