jmccormac - 11:23 am on Oct 22, 2011 (gmt 0)
The funny thing about the "technology" media in Ireland is that the journalists (very few of them have any background in technology) really don't understand the ramifications of Big Data and how it can be used. These things only get looked at when there is a sufficient number of complaints to attract governmental attention. These muppets witter on about data privacy and tracking and then pop into the local Tesco or Superquinn stores and use their loyalty cards at the checkouts. Some of the algorithms used in search would have a historical element and perhaps some of the social graph algorithms would have too.