People are going to like this. Maybe some of you guys don't understand but people are on Facebook to snoop on each other, flirt, and boast about how interesting they are. There are controls about what appears in your timeline and what doesn't. IF people can figure out how to use it (the problem I see that FB usually has), then it will catch on.
For us, this means now Susie Q will have "purchased blue widgets from -enter business here-" showing up in her timeline.