inbound - 12:19 pm on Sep 22, 2011 (gmt 0)
I should add that Facebook can be a good way for local businesses to interact with their customers.
However, it seems, on closer inspection, that Facebook are looking to attract businesses without a web presence to use Facebook and their ads. Success on Facebook is not going to happen with a dormant (once filled in at sign up) page and some ads directed at it - in fact the lack of activity that will inevitably come with new businesses (who are far from web savvy) will act as a deterrent to many Facebook users.
Some businesses will do well, but that's likely to be those that already have an active customer base interacting with them. The nature of Facebook actually disadvantages whole swathes of business types; if you are in sector that is rarely used by the average person (say a plumber) it's much harder to get traction than it is for a comapny in a repetitive service/product sector (e.g. Tanning Salon).
The advantage of being in a repeat business sector is enhanced by the fact that you usually have a much more definable service on offer - think of the difficulty that a general builder would have in guessing what you want to see in an ad (as they could do thousands of possible jobs) in comparison to the targeted nature of ads that a Tanning Salon could run.
Online ads need to change (on Google too) for many types of business, I'm amazed it hasn't already happened.