Whitey - 12:56 pm on Sep 8, 2011 (gmt 0)
It has to work. Imagine the planet without Facebook - social panic and withdrawal symptoms.
Everyone will be paying recurring subscriptions sometime in the not too distant future with value addons, via partnerships with whoever. The smart folks at FB have to have something up their sleeve which they'll need to divulge at some point.
The value's in the social connection , not the advertisng - but that could come later, maybe/maybe not.
Here's waiting .....