Sgt_Kickaxe - 6:08 am on Sep 8, 2011 (gmt 0)
~ Without a racy or dramatic image in the ad the click ratio is low.
~ With a racy or dramatic image the ctr is acceptable but quality is extremely low.
~ Ignoring the above, return on investment is well below other advertising options, for me anyway.
That doesn't bode well for the viability of facebook long term, short term I no longer use Facebook and most of my family members have also closed/abandoned accounts. As it becomes more commercial the appeal is lost.
I wonder how well Facebook will do when seemingly ever major brand stops pushing a "join us on facebook" button in favor of their own chat location, or none at all. I see facebook mentions on commercials not about facebook all the time, free advertising on prime time TV... that will not last forever. Then what ?