viggen - 5:41 am on Jul 2, 2011 (gmt 0)
Is there a real return from social media?
...for some niches yes, for some maybe, for some probably not, it depends on so many things, in my niche for example it would be suicidale not to be involved with social media.
The next question one has to ask is what to you mean with return? Simple Sales? Reaching new customer base? Expanding your communication line? Every calculation should start with realistic expectations, what do you want? Just jumping in Social Media without a plan is just as bad as jumping into Adwords without a plan....