explorador - 2:24 am on Jul 2, 2011 (gmt 0)
Is there a real return from social media? I'm serious, naive and curious about it. I read lots of threads here and post all over WM and most of the usernames I'm familiar with (and read constantly) laugh about social media marketing. I tried myself with one site but even as I maged to get some sort of traffic increase, there was no noticeable increase on earnings (AS).
The company I work for is now investing a lot of money on social networks and producing content for FB, TWT and even sending SMS but I don't see any ROI. The marketing department says "everybody is in it, we can't be out of it" but is a nonsense to me. Ill keep reading this thread.