bw100 - 10:24 pm on Jun 25, 2011 (gmt 0)

I find myself wondering if lack of quantifiable ROI is a valid reason for non-participation in Social Media, or even a reason to challenge it.

Some people can be wrong all of the time ... and all people can be wrong some of the time ... but I would find it astounding to learn that all of these people and businesses are this significantly wrong.

[youtube.com ]
(Note the the 2:48 and 3:30 marks)