I have the I like it button on at least 2 domains. The code is the same and both are poiting to example.com
I have a common facebook user and I run a "page", so I can use is as "page" and see the insights once logged in.
My buttons are showing more than 500 people in the counter, I trust that number because I see it growin slowly.
However the big dissapoint is once logged in, in facebook, shows 200 in total count. That number is "dead", it doesn't match my 500 "likes"...
I'm clueless, what happens there?
Why doesn't match, while the counter on page keeps growing?