Sylver - 6:10 pm on Jun 14, 2011 (gmt 0)
"More than 50% of our active users log on"
Jeez, wow, so what % of all users are active? 0.1%?
Amazing to think to try such a bald-faced statistic.
The sentence doesn't end there: It says "any given day". In other words, 50% of the users considered active are logged in every day.
What this means is that the people considered active (no statement as to how many that is or how they are measured) are really active and visit the site every 2 days on average. Assuming that the definition of "active user" is somewhat rational, it's a pretty impressive stat, albeit not surprising.