to the old guys respectively sociopaths: you needn't turn every thread about facebook into a "why i'm not on facebook and will never be" matter. we understand that you are not willing to participate in the so-called social web. that's perfectly okay. no need to self-assure you time and time again that you are right in your decision. however, obviously hundreds of millions of people don't exactly share your feelings. deal with it. i had the same reservations some time ago and still have. in marketing theory, we are just called "laggards".