cfx211 - 6:29 pm on May 10, 2011 (gmt 0)

@sundaridevi: I have spent roughly $50k testing several different products/sites on Facebook aimed at 5 different countries. In South Africa, I found it to be a very effective medium. In Australia, I could have set my money on fire and felt better about it. The others have been mixed to poor performing tests.

I come back and take another crack at Facebook every 3-4 months in the hopes that a it gets cheaper, it performs better, or that I get better at it.

Everything I have done with Facebook has been self taught or based on conversations I have had with other marketers. Sometimes reading here helps.

@tangor: That's a consideration. I feel like we do a good job blanketing our demographic, and are getting more by pulling back and being better in the areas that convert for us. Our product also relies on a huge word of mouth (and almost no SEO despite good rankings), so its just a little different than others. There is big enough and there is overkill. I am always trying to find the right balance.