tangor - 5:31 pm on May 10, 2011 (gmt 0)
Some advertising costs more than others. Question is (if breaking even) would one ignore a higher priced medium (and lose exposure) or not? I tend to diversify, consider all ad budgets, and keep fingers in all the pies as what is not "huge" today might be a whopper tomorrow. As long as I'm going in a hole, I'll stick a a new thing for a bit to see what happens.