cfx211 - 11:01 pm on May 9, 2011 (gmt 0)

@cwnet - Please read my 5000 words more carefully ;-), or just let me summarize the part you seemed to miss:

For me, Facebook charges about a 5x premium over regular display ads and returns the same results. Why would I pay them 5x more when I can just keep my spend in traditional display and get the same results at a fraction of the cost?

I will get the same effect you just described just without spending so much.