cfx211 - 3:21 pm on May 5, 2011 (gmt 0)
But for the rest of what you said, I think what you are describing is the thing that people here who are used to PPC advertising find frustrating; it's more difficult to correlate ad spend with sales. If that is the case, and you don't want any "fuzzy" ad spend, then you have exactly one marketing channel; Direct Marketing. That's fine, but you might as well know it for what it is. And maybe we can say that direct marketers may find Facebook marketing more challenging than what they are used to.
Almost but not quite. I do run my fair share of banner campaigns aimed my target market, but I can get them at a CPC that returns an acceptable CPA. What's the difference between marketing to a non resident Indian on a bollywood website vs. on Facebook? I can get bollywood CPCs for a fraction of the cost of Facebook and make the buys work.
My point is that while Facebook can offer strong targeting abilities, for me and many others it does not deliver results to justify the premium it puts on CPC. I have no problem playing the Facebook game, just not as these returns.