BillyS - 10:26 am on May 5, 2011 (gmt 0)

You could say the same about TV, radio, newspapers, yet ads still work on those mediums, from the big corporation wanting to raise awareness about a product and build a national brand, to the used car salesman promoting his week-end special in the local newspaper. It's not always about a click and instant conversion.

Each channel has its niche, but I'm talking about the efficiency of the platform.