randle - 8:24 pm on May 4, 2011 (gmt 0)
Those numbers are pretty impressive for sure, but I stopped spending advertising dollars based on impression counts 9 years ago.
Maybe its different for large companies just trying to build brand, but for us, profiting from on-line advertising is all about clicks, that turn into conversions. Without a click, you can't convert. All the rest is just expensive digital wall paper.