punisa - 7:48 pm on Apr 20, 2011 (gmt 0)
This is rather interesting. When we publish a news story that gets lots of visitors we usually see the number of our fans on facebook increasing.
But if we perhaps publish something political that isn't always liked by everyone, we see some 5-6 people leaving.
Okey, this is all logical and understood. You get fans if people stumble upon the content they like and you loose them if that same content is not what they like.
But here is my dilemma - today we hadn't published anything at all. Just took a day off to work on some other stuff. And almost 15 fans "unliked" from our facebook page. What is behind that?
Do users actually monitor how frequent they get news feeds? I sincerely doubt it. I believe the users shouldn't be bombarded by updates anyway.
So what actually happens here? Do users browse their "fan lists" occasionally and take time to dislike from sites they are not interested anymore?
I saw research that claims two main reasons why fans leave are:
1) too much content
2) content doesn't interest me anymore
But if you do not publish anything for 1 day... what is the case then?
Thanks for all of your opinions :)