Demaestro - 9:31 pm on Apr 7, 2011 (gmt 0)
I would agree that FB is not an ideal place for marketing products.
This is just me guessing but I would wager that big corps like Best Buy will have little success using FB as a marketing tool, but I think that smaller, local, grassroots companies and products will have better results.
I base this off my personal experience as a FB user. I am immune to "big store" ads, but I am often willing to check out the little homegrown stores, usually in the hopes of seeing something new or cool, I am always more willing to support a local start-up.
I can't remember which one it was but I remember reading somewhere that one of the big coupon sites started as a facebook group an once it got enough people it launched the coupon service.... I have been looking for the article but can't find it so I may be out to lunch on that.