weeks - 2:28 pm on Mar 30, 2011 (gmt 0)
Yes, you can mod the posts on your Page. Drill down into the admin. FB keeps changing their UI, so I'm just going to say go look.
In my case, I only 'liked' the page because I wanted to post about my dissatisfaction with the brand. I'm sure a lot of people do that. So, how good a practice is it to measure your performance on these numbers as these people surely don't 'like' your services.
One web stat should NEVER to be used an absolute measure of anything of even minor importance. Each data point must be measured in context with other data, the more the better. And, even then, it's imperfect. Yes, it much better than anything we had 20 years ago, but as you see, it take some sophisticated analysis to use meaningfully. And even then there are risks.
People want it to be easy and simple. It's not.