fuego - 1:32 am on Mar 24, 2011 (gmt 0)
I'm using Facebook ads for a business-to-business (B2B) campaign... It sounds crazy, but FB has some interesting targeting capabilities. I'm able to target 120k people that work at our client's target companies. We're seeing an average CPC of $0.68 and a CTR of .03%. The CTR is probably low due to the fact that it's B2B.
Webtrends conducted an interesting study on Facebook advertising, which is summarized nicely here. [emediavitals.com ] It's got the average CPC and CTR across 15 or so verticals.