Hugene - 7:48 pm on Jan 31, 2011 (gmt 0)
Something crazy from the article:
White noted that brand pages on Facebook attract far higher traffic than official brand websites. Coca-Cola, she said, saw around 270,000 monthly unique users on its own sites but 22.5 million on Facebook.com.
1st, does this mean 22.5 M users per month on Coca Cola's FB page? I dont't think so.
2nd, how is Coca Cola preserving it's brand/image on FB. Do they have a corporate account for the page? I mean. what prevents FB from removing or tempering with the page? This is craziness.