skibum - 5:51 pm on Jan 7, 2011 (gmt 0)
Facebook are in a position to totally reinvent search, leveraging their user data
A company can have all the date in the world but if there is no commercial intent behind the actions of its users it doesn't mean squat and basically all they can do is sell the data. Even if people wondered how Google would make money in the early stages, the merchants who got traffic and tracked it ALWAYS knew where the value was in Google traffic even if it took Google a while to monetize it. How many merchants out there are screaming, this is where the money is in Facebook [traffic]? Probably very few outside Zynga and the companies who sell virtual game things on Facebook and maybe the personals sites. Most everyone here knows something about monetizing traffic but nobody seems to be very concerned about Facebook, Facebook traffic or post anything about losing any sales or anything when something changes at Facebook.
I might eat my words if Facebook is the recipient of "Brand" marketing dollars of which there are billions and am surprised than revenue would be 1.2B and net at 355M. Those are both higher than I'd have anticipated.